The last time we checked in with Long Island artist/illustrator Scott Hewett, who created the Maine Lobster Festival’s posters for the last two years, he was busy working on a series of sunsets. Hewett is back for the third time as this year’s poster artist, and we reached out to learn about his inspiration.
MLF: Is the lobster in this poster the same one from the 2020 poster?
Hewett: No, it’s a different design; I did a cross-combination of the last one on the 2020 poster and this one for the 2022 poster. You can see the difference in the carapace; this one is more spotted.
MLF: Since the Festival was canceled last year, we never got a chance to discuss your ideas for the 2021 poster, which can be purchased at this year’s Festival. What was your idea?
Hewett: First and foremost, I love Maine, so I wanted to capture the vibe of tranquility. Having a lobster dinner with all the fixings at a restaurant on the water sums it up. I think they’re planning on using that image for this year’s cookbook cover.
MLF: How did you come up with the concept of this year’s poster?
Hewett: We had a bunch of concepts at first. One was with King Neptune and the Rockland lighthouse. But it just wasn’t working out the way I wanted, so I just did an about-face. I thought, “Wouldn’t it be great to do a torso shot with a lobsterman holding a giant lobster?” So, a friend of mine posed for this concept.
MLF: That lobster is gargantuan! It looks like the 100-year-old lobster a Maine lobsterman recently caught.
Hewett: I know! And here I was thinking that was a 10-pounder! It’s slightly exaggerated. I made a cut-out of a lobster and had my friend put on some fishing bibs and hold the cut out. Then, I just replaced it with a realistic painting of a lobster.
MLF: By the way, your lobsterman model has impeccable fingernails in the poster.
Hewett: [Laughing] Everybody says that.
MLF: Your wife Diane, a graphic artist, did all of the lettering and logo design. Tell us what she had in mind for the 75th anniversary poster.
Hewett: I put the whole thing on an 18- x 24-inch canvas; she scanned it in and did all of her magic with the lettering and graphic design. Maine Lobster Festival requested that a diamond go into the poster, so she decided to put the diamond behind the logo and wrapped the 5 of 75 around the circular logo. We feel it’s pretty strong graphically and really represents Maine with all of the elements of the boats in the background.
Get your poster when you come to Rockland, Maine, for the Maine Lobster Festival Aug. 3-7, 2022. Hewett will be on hand to sign them himself! The Festival has FREE admission this year, along with two nights of fireworks, two Steins & Vines tasting events and many more changes that you have to experience at Maine’s nationally recognized premier summer event. Visit: www.mainelobsterfestival.com for details.